All businesses have a history and at Woof Concepts, little did we know that we would establish a reputable pet supply company out of the story of our best friend, a rescue French Bulldog named Pedro. Today, Pedro has helped to create a luxurious brand of dog leashes, dog collars, and pet supplies. That dog owners around the world can bring home and this is his legacy. High Quality and Resilient Items. With the ability to contribute to pet rescue efforts and buy signature and premium i.